You've probably seen these television commercials advertising StreamateTV.com featuring Luiza Farber and Lily Labeau. Like you I was curious what it was. It's actually an advertisement for the popular camsite Streamate. StreamateTV is basically mainstream marketing for the popular adult site. The commercials can be seen mainly on SpikeTV and Comedy Central but I've seen it on a few others as well. The website itself provides a great deal of information about the live cam experience - much more so than the other sites I've featured.
While it it offers the same content and quality as the others it's a great site to start with if you are new to cams. It explains clearly what to expect where as the others simply drop you right into the action. I'd recommend this site for those who are newbies and want to learn more before diving right in.
StreamateTV's Television Commercial
StreamateTV.com's Commercial with Lily Labeau.